I SHUT DOWN a profitable business because it stopped being fun | Henrick Nersesyan

Limited liability company or sole proprietorship, hard work or fewer hours, higher revenue or higher profit? Henrick, known online as Henio (@thehenrick), has been running an online business since 2017 and has gone from a boutique marketing agency to fully asynchronous solo consulting. In his conversation with Łukasz Gągała, he explains why scaling a company can be a trap, why he consciously closes profitable businesses every 2 to 3 years, and how the birth of his daughter reshaped his entire business model.

This is a conversation about freedom in business, operational minimalism, working from home with a small child, balancing the roles of father and entrepreneur, and why working less and earning more isn't just marketing—it's a real consequence of prioritizing tasks correctly. Specific topics covered include: how to sell without sales calls using a Google Doc, how to manage clients asynchronously via Loom and Slack, how to audit a business model for elimination, how to build a morning routine that actually recharges you, and how to optimize your calendar for fun instead of efficiency.

In this episode of ROI Hunters Studio, you will learn:

• why Henrick switched from a limited liability company back to a sole proprietorship and has higher profit despite lower revenue
• how he recognized that his business was starting to burn him out and what he did about it
• why scaling a company doesn't always mean higher profit
• how to conduct consulting in an asynchronous model, without live meetings
• how to sell B2B offers via a Google Doc and ditch sales calls
• how to build a lifestyle business that supports your life instead of taking it over
• why revenue feeds the ego, while profit provides real financial freedom for an entrepreneur
• how to work fewer hours and get better results in an online business
• how to balance the roles of father and entrepreneur while working from home
• how to choose the one daily activity with the highest leverage in marketing and sales
• what an entrepreneur's morning routine looks like, including forest walks and walking meditation
• how bodyweight strength training replaces the gym
• why Henrick consciously closes businesses that are still profitable every 2 to 3 years
• how the Happy CEO philosophy works and why most entrepreneurs build businesses for their ego
• can minimalism in business be implemented from the start, or do you have to complicate things first?

‍Henrick Nersesyan is an entrepreneur, creator of the Happy CEO philosophy, mentor, and consultant who has been running an online business for over 10 years. He supports other entrepreneurs in simplifying their business models, eliminating unnecessary processes, and reclaiming freedom in their work. After years of scaling, hiring a team, and running a company in a traditional model, he chose a boutique, asynchronous, and simple path. Today, he documents his journey and shows that an online business is a tool for building a life, not an end in itself.