How one decision at the table changed her life and business | Julia Stępień

In this episode of ROI Hunters Studio, Łukasz Gągała talks to the creator who built a brand, an online store, an online course, and an engaged community out of flour, water, sourdough starter, and a personal need for change.

Julia explains why social media often complicates simple things, why those first failed loaves are part of the process, and how sourdough can teach patience, mindfulness, and responsibility. It’s a conversation about bread, but really, it’s about agency—that moment when you create something with your own hands, see the result, and start to believe that you can change more than just what’s on your plate.

The episode also covers a personal story of crisis, moving, working in the food industry, and rebuilding self-worth. Wnuczka Piekarza wasn't born from a perfect business plan, but from a decision to start with small steps: Instagram, bread kits, a shop, products, and a course. Julia also talks about why she didn't want to be just an influencer, how she builds an authentic brand, and the role her husband, Natan, plays in the entire project.

In this episode, you'll find an honest look at how a simple product can become the start of a business.

Julia shows that bread can be more than just food. She explains why it's better to do 1% today than to wait for the perfect moment.

She talks about her online store, online course, dealing with hate, assertiveness, her work as a sign language interpreter, and plans for a micro-bakery in Bydgoszcz.